The 'Dopamine Effect' through art

Bold colour in can art help stimulate curiosity, pleasure and motivation in the nervous system through visual input.

Using colour is the perfect way to help lift mood, increase engagement and attention along with helping to support regulation rather than overwhelm.

How does colourful art help with regulation?

• Brightness and saturation helps to activate visual interest
• Bold contrast can help create micro moments of reward
• Unexpected colour pairings can help spark curiosity
• Rhythm and repetition can feel satisfying to the brain

Why is colour so powerful?

The brain often processes colour before language.  It could be said we feel colour before we are aware we are thinking about it.

When colour is used well and in the right combination the brain may experience tiny hits of pleasure, a sense of movement or momentum and an invitation to stay with the image and feel immersed.

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